Privacy policy

Last updated: 17 September 2026

The Lane Digital Studio respects your privacy and is committed to handling personal information responsibly and transparently.

This Privacy Policy explains how The Lane Digital Studio (“The Lane”, “we”, “us” or “our”) collects, uses, stores and discloses personal information through our website and in connection with our services.

We aim to handle personal information consistently with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs) where they apply to us.

1. Personal information we collect

The personal information we collect depends on how you interact with us.

It may include:

  • your name;
  • email address;
  • business or trading name;
  • information about your website, Shopify store or business;
  • information you provide when making an enquiry;
  • correspondence between you and The Lane Digital Studio;
  • project, account or service information provided while we are working with you; and
  • technical information associated with your use of our website, such as IP address, browser type, device information, pages viewed and referral source.

We do not intentionally collect sensitive information unless it is reasonably necessary for a particular purpose and you have chosen to provide it.

2. How we collect personal information

We generally collect personal information directly from you when you:

  • submit an enquiry through our website;
  • email or otherwise contact us;
  • engage us to provide services;
  • communicate with us during a project; or
  • interact with us through social media or other business channels.

Our website and service providers may also automatically collect limited technical information through cookies and similar technologies.

Where practicable, you may browse our website without identifying yourself.

If you contact us about a project or service, we will generally need enough contact information to respond to your enquiry and communicate with you.

3. Unsolicited personal information

From time to time, we may receive personal information that we did not request.

If we receive personal information that we do not reasonably need for our business activities, we may delete or de-identify it where appropriate.

Please avoid sending passwords, payment card details, sensitive personal information or other information that is not necessary for us to respond to your enquiry.

4. Why we collect and use personal information

We may collect, hold and use personal information to:

  • respond to enquiries;
  • assess and discuss potential projects;
  • provide Shopify design, product data, store refresh and ongoing support services;
  • manage client relationships and projects;
  • communicate with clients and prospective clients;
  • provide invoices and administer our business;
  • improve our website and services;
  • understand how our website is being used;
  • maintain the security and operation of our systems; and
  • comply with legal and regulatory obligations.

We will not sell or rent your personal information.

Making an enquiry does not automatically add you to a marketing mailing list.

5. Client Shopify stores and customer information

When providing services to a client, The Lane Digital Studio may be given access to the client’s Shopify store, systems or product catalogue.

In some circumstances, this may involve access to personal information relating to the client’s customers, staff or suppliers.

We only access and use this information to the extent reasonably necessary to perform the agreed services and in accordance with the client’s instructions.

We do not use a client’s customer information for our own marketing purposes.

Clients remain responsible for their own privacy obligations and for ensuring that they have appropriate authority for us to access information made available to us as part of a project.

6. Cookies, analytics and website information

Our website is hosted on Shopify and may use cookies and similar technologies necessary to operate the website and understand how visitors use it.

These technologies may collect information such as:

  • IP address;
  • browser and device information;
  • pages viewed;
  • approximate geographic location;
  • referral information; and
  • cookie or similar identifiers.

You can usually control or disable cookies through your browser settings. Some website functionality may be affected if cookies are disabled.

7. Disclosure of personal information

We may disclose personal information to trusted service providers where reasonably necessary to operate our business or provide our services.

These may include providers of:

  • website hosting and ecommerce technology;
  • email and communications;
  • cloud storage;
  • analytics;
  • accounting and invoicing;
  • project management; and
  • professional advisory services.

We may also disclose information where required or authorised by law.

We do not disclose personal information to third parties for them to independently market their products or services to you.

8. Overseas processing and storage

Some of the technology and service providers we use operate internationally.

As a result, personal information may be processed or stored outside Australia, including in the United States and other countries in which those providers operate.

The countries involved may change as our service providers and their infrastructure change.

Where appropriate, we take reasonable steps when selecting and using service providers to ensure personal information is handled appropriately.

9. Security and retention

We take reasonable steps to protect personal information from misuse, interference, loss and unauthorised access, modification or disclosure.

These steps may include access controls, secure accounts, password protection and use of reputable technology providers.

However, no method of electronic transmission or storage can be guaranteed to be completely secure.

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, to maintain appropriate business records, or as required by law.

When information is no longer reasonably required, we may delete or de-identify it.

10. Access and correction

You may ask us to provide access to personal information we hold about you or to correct information that is inaccurate, incomplete or out of date.

To make a request, email:

hello@thelanedigitalstudio.com.au

We may need to confirm your identity before providing access to personal information.

We will respond to requests within a reasonable period and will explain if there is a lawful reason why we cannot provide access or make a requested correction.

11. Privacy questions or complaints

If you have a question or concern about how we have handled your personal information, please contact:

The Lane Digital Studio
Email: hello@thelanedigitalstudio.com.au
Based in Victoria, Australia

Please provide enough information for us to understand your concern.

We will consider the matter and respond within a reasonable period.

If the Privacy Act applies to the matter and you are not satisfied with our response, you may be entitled to contact the Office of the Australian Information Commissioner (OAIC).

12. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes to our services, technology, service providers or legal obligations.

The current version will be published on this website and the “Last updated” date will be amended accordingly.